CHICAGO (Business Wire EON) July 1, 2008 -- Over two-thirds (67%) of Americans are generally concerned about the quality of their household water supply, according to a 2008 National Consumer Water Quality Association (WQA) Research survey. News headlines warning of contaminants¹ (i.e. lead, radium, chlorine) and pharmaceuticals in tap water have stirred controversy and confusion. Consumers are also learning that water in single-serve, disposable plastic bottles isn’t an environmentally-friendly solution to their drinking water concerns. As a result, more than half of Americans say they’re planning to purchase home filtration devices, the WQA poll showed.

Aqua-Cleer represents a revolutionary new way to treat water that puts the right system into every home, so that homeowners can enjoy healthy water that is tailored to their family needs, lifestyle preferences and local water quality

Culligan, the leader in home water treatment solutions for more than 70 years, introduced an innovative solution that addresses consumer concerns about the quality of their drinking water. Culligan’s new Aqua-Cleer® Advanced Drinking Water System allows individual homeowners to treat specific water quality issues tailored to their unique needs. With up to 13 interchangeable filters – the most options on the market today – the system is completely customizable. It is also one of the most sanitary drinking water systems available, designed to deliver clean, healthy water right from the tap. Backed by the support of Culligan’s nationwide 700+ dealer network of qualified water specialists, the Aqua-Cleer system offers consumers quality water and peace of mind.

“Aqua-Cleer represents a revolutionary new way to treat water that puts the right system into every home, so that homeowners can enjoy healthy water that is tailored to their family needs, lifestyle preferences and local water quality,” said Mark Seals, Culligan’s chief executive officer.

Completely Customizable to Combat Contaminants

Because water quality can differ across regions – or even different homes in the same town – no one system can fit all needs. Culligan’s dealers start by conducting a water analysis, which ensures that homeowners get the Aqua-Cleer solution that is customized to their requirements. Aqua-Cleer’s 13 filters can then be mixed and matched into five stages of filtration to provide the most efficient option.

Culligan’s unique Total Defense Cartridge targets an extensive list of volatile organic compounds² that a typical reverse osmosis system cannot. For example, the Total Defense Cartridge can filter out MTBE, which is commonly used in gasoline to reduce carbon monoxide and ozone levels caused by emissions. Releases of MTBE to ground and surface water can occur through leaking underground storage tanks and pipelines, spills, and emissions from marine engines into lakes and reservoirs. While public water systems monitor for MTBE, homeowners on private wells are more susceptible to levels of MTBE – which can be readily reduced by the Total Defense Cartridge.

Aqua-Cleer also includes specialized arsenic and perchlorate filters for specific regions of the country. Adding to its customizability, Aqua-Cleer is completely flexible and adaptable to changing water conditions over time, making it the last drinking water system a home will ever need.

Safe, Sanitary and Simple to Maintain

Culligan has taken multiple steps to ensure that Aqua-Cleer continuously delivers safe, clean drinking water. AlphaSan, a unique antimicrobial agent that inhibits bacteria growth, is a key part of every system. Regularly changing filters is necessary to keep it working properly, so Culligan made it easy and safe. First, Aqua-Cleer filters are encapsulated and disposable to avoid potential contamination during replacement. Each filter head also has an automatic shut-off to prevent leaks during a filter change. Homeowners can quickly and easily change the filters themselves or request support from a Culligan service technician if they prefer.

Backed by Culligan – a Trusted Expert

Whatever their preference, customers will benefit from the expertise, experience and longevity of Culligan’s local dealers who are always “on call” as homeowners’ water quality needs change or they need answers to complex water issues. For more information or to contact a Culligan dealer near you, visit www.culligan.com or call 1-800-CULLIGAN.

Culligan has been recognized as the world leading innovator and provider of filtration systems for more than 70 years. Headquartered in the Chicago area, Culligan maintains offices in 12 countries, dealers and licensees in over 70 countries, and a network of 700+ franchise and company-owned dealers across North America. Culligan offers the most extensive water treatment product line in the world, and its solutions have been backed by the Good Housekeeping Seal, highlighted as a Consumers Digest “Best Buy” and featured on the “Designing Spaces” national television show. Culligan is also a founding member of the Water Quality Association and contributing donor to the Water Quality Research Foundation, the research arm of the water quality improvement industry.

¹ Contaminants are not necessarily in your water.

² Volatile organic compound is a broad term used to describe many chemicals and compounds that are known carcinogens.

MULTIMEDIA GALLERY

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