'Spraychel for President' Campaign Surges Ahead in Showdown with Greasy Competitor : Spraychel, the I Can't Believe It's Not Butter!(R) Spray, Rallies More Than 240,000 Online Supporters in Her Bid for Fridge President Despite the greasy, underhanded tactics used by the Butter Party to win over voters, the “Spraychel for President” team announced today that voters' tastes are turning toward Spraychel. A Spraychel campaign insider insists the I Can't Believe It's Not Butter!(R) Spray is pulling ahead of nemesis Maxwell Butterman, though an anonymous source from Butterman's headquarters warns that they still have some powerful strategies up their sleeves. Visit Spraychel's campaign headquarters at VoteSpraychel.com for breaking news and to cast your vote. - 2008-07-15

An Exciting New Candidate Throws Her Cap into the Presidential Ring : I Can't Believe It's Not Butter!(R) Spray Launches Spraychel for President' Online Campaign; Webisode Viewers Who Vote Could Win the President's Salary! Many voters, weary of the long, drawn-out presidential race, will be happy to hear there's a new candidate in town ready to get things cooking again - and give away the president's salary to a lucky supporter! Spraychel, the I Can't Believe It's Not Butter!(R) Spray, is running for president of the fridge in a new online animated series beginning today at www.VoteSpraychel.com. Spraychel is setting her sights on victory, but it's the viewers taking action to get her elected who could win big - by entering a $400,000 presidential salary sweepstakes! - 2008-06-23

Unilever Continues to Net Consumer Interest with Spraychel's Online Bid for the Presidency : I Can't Believe It's Not Butter!(R) Spray Continues to Use New Media to Entertain and Engage This election year, there's a new campaign that's set to win over voters: I Can't Believe It's Not Butter!(R) Spray's “Spraychel for President.” The online experience calls on consumers to vote for Spraychel, offering them a chance to enter and win a $400,000 Presidential salary sweepstakes. Unilever, named 2008 Digital Marketer of the Year by Advertising Age, builds on its success in branded new media entertainment with the launch of the integrated marketing program. The campaign features Spraychel, the fridge's fetching heroine, in a dramatic presidential race against the sinister Maxwell Butterman and includes an animated webisode series, interactive election, and gaming area. The series begins today at www.VoteSpraychel.com and showcases the celebrity star power of Extra's Mark McGrath. - 2008-06-23

ISI Achieves Microsoft Gold Partner Certification : Enhanced Customer Service and Technology Metrics Now Available to ISI Clients Image Solutions, Inc. (ISI), a leading provider of software and services to streamline the drug development and regulatory approval process, today announced it achieved Microsoft Gold Partner status. The Gold Partner certification demonstrates ISI’s expertise with Microsoft technologies and the ability to deliver reliable software solutions on Microsoft platforms. All of ISI’s products are built on Microsoft technologies, such as the .Net framework-based ISI Regulatory Solution Suite, and the Microsoft Office-based ISIWriter, to give greater adaptability and flexibility to life sciences companies choosing regulatory submissions tools. - 2008-06-13

Janome America and Next New Networks Announce Advertising Partnership : Sewing Machine Giant to Integrate Advertising on Popular ThreadBanger Network Janome America, Inc., a leading manufacturer of home sewing machines, joins forces with Next New Networks and their hit online television network, ThreadBanger, the first network for people who create their own fashion, for an advertising partnership. The advertising campaign will include sponsored segments during ThreadHeads, the network’s weekly flagship program, as well as regular promotional elements within the show. Janome will also have a sponsorship presence on the ThreadBanger website and across ThreadBanger's super-distributed network, which includes a popular YouTube channel and iTunes video podcast. - 2008-05-15

Janome Keeps Marie Osmond in Stitches: Internationally Renowned Singer, Actress, Author and Philanthropist To Team with Janome's Memory Craft 11000 Marie Osmond's life-long passion for quilting is a treasured legacy passed down from her mother, Olive, who showed her only daughter how to turn ordinary scraps of fabric into extraordinary works of art. Marie's continued love of homemade needlecrafts and her commitment to introducing the pleasure of sewing to generations to come makes her a perfect partner for Janome America, Inc., a leading manufacturer of home sewing machines. The new Janome Memory Craft 11000 has become Marie's signature choice in a sewing, quilting and embroidery machine. - 2008-05-01

NovaRx Selects ISI's eCTDXPress and ISIWriter: -- San Diego-based biopharmaceutical company adopts flexible package of regulatory submission products -- Regulatory submissions for various cancer treatments easily assembled in eCTD format Image Solutions, Inc. (ISI), a leader in providing software and services to streamline the drug development and regulatory approval process, today announced that NovaRx, a privately held biopharmaceutical company based in San Diego, California, has selected its regulatory submission package. The company has purchased eCTDXPress, ISI's flagship electronic submission software, as well as ISIWriter, the industry's most robust set of global authoring templates for developing submission-ready documents. - 2008-05-01

Get Paid To Date on ``YouLoveMe.com'': The Dawn of "Free Online Dating" Instead of Paying Match.com a Monthly Fee The first incentive-based next generation social media progression mixing free online dating and social networking all in one place Today, Chief Executive Officer Leo Cono announced the Beta launch of a new incentive-based social networking and free online dating site: www.YouLoveMe.com. - 2008-04-23

Italian American Network Formed -- Multi-Platform Media Company to Provide the World with Daily Window on the Contemporary Italian and Italian American Experience -- Launching 100% English Broadband Video Platform as 1st Media Component on April 17 Featuring Originally Produced Content Celebrating Everything Italian Original Webisodes to be Hosted by Noted Italian American Celebrities Including Chazz Palminteri, Valerie Smaldone, Giorgio Chinaglia, Rue DeBona, 'Produce Pete', and Christopher Coppola Founder and CEO, Tony Ceglio is Former New York Football Giants Executive - 2008-04-17

Edgell Communications Hires David Weinand as Publisher of RIS News David Weinand, a widely known and respected veteran of retail technology business media, will join Edgell Communications as Publisher of RIS News effective April 9, 2008. - 2008-03-31

Newlywed Gary Coleman Admits to Knowing Better, Confesses in Online Video: Gary Coleman Challenges Americans in One Million Dollar Online Game Newlywed, childhood star and paparazzi favorite Gary Coleman, best known for his role as Arnold Jackson on the television show Diff'rent Strokes, admits that now he knows better. Log onto www.NowYouKnowBetter.com to find out why and compete in a live online game session on Thursday, February 28, 2008 from 4 to 5 pm EST. - 2008-02-27

New ''Meet Me at the Races'' Dating Website is Attracting Single NASCAR Lovers: Free T-Shirt for members joining early Singles who thrill to the sounds of big engines and the sight of racing cars can log on to www.meetmeattheraces.com, the first dating website dedicated to racing and romance - just in time for the February start of the NASCAR racing season. - 2008-02-14

Celebrity Skin Portraits Including Sarah Michelle Gellar, Hilary Duff and Amanda Bynes Auctioned for Charity: Proceeds of Auction to Benefit the Coalition of Skin Diseases A-list celebrities including Sarah Michelle Gellar, now officially revealed as the Vaseline "mystery" celebrity, Hilary Duff, Amanda Bynes, Jacqueline Bisset, Kim Raver, John Leguizamo, Minnie Driver, Dave Navarro and Regina King have bared their skin in the Vaseline "Skin is Amazing" campaign. Most people take their skin for granted. So to help people appreciate their skin and its many amazing functions, each of these celebrities posed for special skin portraits that demonstrate what they find most amazing about their skin -- from its expressiveness to its resilience to its ability to protect us. Fans will have the chance to purchase these one-of-a-kind autographed portraits during the Vaseline "Skin is Amazing" photo auction, which will benefit the Coalition of Skin Diseases. - 2008-02-11

I Can't Believe It's Not Butter!(R) Launches Campaign to Raise Awareness of Its Benefits Over Butter: Offers Chance To Win A Million Dollar Annuity Remember the days when a woman's place was in the home, smoking was recommended by the family doctor and sun-tanning wasn't complete without baby oil and a reflective shield? Now that we live in a world where we know better, especially in terms of health, I Can't Believe It's Not Butter!(R) is taking on butter through an aggressive multi-channel awareness campaign called "Now We Know Better." - 2008-01-22

Americans Swap Stories of Sharing for a Song: Singer Amy Grant Shares a FREE SONG DOWNLOAD with Contributors to the Country Crock(R) Spread the Sharing Campaign Everyone needs a helping hand, particularly those who may go hungry this holiday season. Shedd's Country Crock(R) and Grammy-Award winner Amy Grant are offering a free song download of her song "Helping Hands" to spread that message literally. The next 2,500 fans that post a story of sharing on www.SpreadTheSharing.com will be able to download a free copy of Amy's song to thank them for sharing. The free song download is available for a limited time so share a story today! In addition, for each story shared, Country Crock will donate a meal to a family in need through America's Second Harvest - The Nation's Food Bank Network. - 2007-11-28

Save the Toast Campaign Launched to Stop the Long-Time Victimization of Bread: Sighs of Relief Heard Everywhere from Groceries, Bakeries and Bread Baskets Thanks to Country Crock(R) Broken middles, broken crusts, broken hearts and broken dreams. That is the "crumb-y," sad fate of Erma Bagel, Caroline Cornbread, Bobby Biscuit, Miss Melba Toast, King Edward of English Muffin and thousands of long-time victims who have fallen to pieces and lost their crunch from cold, hard, un-spreadable stick butter. - 2007-10-26

CORRECTING and REPLACING A New ``Shade'' of E-Cards: -- MushyGushy is First to Allow Users to Personalize E-Greetings Based on Ethnicity, Skin-Tone, and Gender and Send via Google First graph, second sentence of release should read: MushyGushy (www.mushygushy.com) lets users create personalized animations and utilize Google search phrases as an optional delivery vehicle for their initial line of more than fifty e-cards ("GushyGrams") (sted MushyGushy (www.mushygushy.com) lets users create "JibJab-like animations" and utilize Google search phrases...). - 2007-05-03

New Me, New Image: How New Image Weight Loss Camp Can Change My Life -- National Essay Contest to Award $30,000 Worth of Camperships Teens and tweens eager to build self-esteem, lose weight and learn to live a healthier lifestyle are invited to participate in New Image Weight Loss Camps' "New Me, New Image: How New Image Weight Loss Camp Can Change My Life" essay contest. Kids have the opportunity to win a three-week campership at The Pocono Trails camp location in Reeders, PA during summer 2007. - 2007-02-23

1