Former Google Executive and New Media Expert Charley Cassell Joins Vibes Media as Chief Financial Officer Vibes Media, the market-leading interactive mobile marketing company, announced today the appointment of Charley Cassell as Chief Financial Officer. Cassell held several senior positions at leading internet companies before joining Vibes. In his previous role as CFO of Chicago-based internet company FeedBurner, he played a pivotal role in the company’s acquisition by Google and managed the integration of sales, business operations and financial processes, helping to sustain consistent quarterly growth. - 2008-07-02

eForce Media Names Jeffrey Schwartz President and CEO : eForce Media to Acquire Vertical Passion Media, LLC eForce Media, a leading customer identification and sales lead generation company, today announced the appointment of Jeffrey Schwartz to the position of president/CEO and director of the eForce board of directors, and the concurrent acquisition of Vertical Passion Media, LLC. - 2008-07-01

Infusionsoft Announces Whirlwind Cross-Country Tour Featuring Marketing Guru, Author Dan Kennedy : Kennedy's First Open-to-the-Public Seminar in Eight Years Launches in Anaheim, Calif. August 5th Infusionsoft, the leader in marketing automation software for small businesses, today announced business author, consultant and coach Dan Kennedy will share his top marketing secrets in a four-city seminar tour this August. - 2008-06-30

IAB President Randall Rothenberg to Testify at House Small Business Committee Hearing : Will Outline How Interactive Advertising Fuels Small Business Growth Randall Rothenberg, President and CEO of the Interactive Advertising Bureau (IAB), will testify as an expert witness today about the critical role that Internet advertising plays for small businesses in the U.S. economy during the U.S. House of Representatives Small Business Committee Subcommittee on Regulations, Healthcare and Trade hearing. - 2008-06-25

An Exciting New Candidate Throws Her Cap into the Presidential Ring : I Can't Believe It's Not Butter!(R) Spray Launches Spraychel for President' Online Campaign; Webisode Viewers Who Vote Could Win the President's Salary! Many voters, weary of the long, drawn-out presidential race, will be happy to hear there's a new candidate in town ready to get things cooking again - and give away the president's salary to a lucky supporter! Spraychel, the I Can't Believe It's Not Butter!(R) Spray, is running for president of the fridge in a new online animated series beginning today at www.VoteSpraychel.com. Spraychel is setting her sights on victory, but it's the viewers taking action to get her elected who could win big - by entering a $400,000 presidential salary sweepstakes! - 2008-06-23

4imprint One of 50 Best Small and Mid-Sized Companies to Work for in America : Promotional Products Company Ranked 7th by Society for Human Resources Management and Great Places to Work Institute® Promotional products distributor 4imprint is one of the best places to work in the country. - 2008-06-23

Sales Savvy for Start-Ups: Seven Mistakes to Avoid -- Sales Expert Identifies Pitfalls for Entrepreneurs The number one mistake that start-up companies make in sales is targeting the wrong person, according to Bill Behnke, a “serial sales manager” for entrepreneurial firms. - 2008-06-18

CDW Selects SendTec as SEM Agency of Record : Favors Unique Approach to Search Engine Marketing SendTec, Inc. (OTCBB:SNDN), a leading customer acquisition ad agency with expertise in multi-channel integrated direct marketing, has been selected to manage CDW’s new search engine marketing (SEM) campaign. CDW is a leading provider of technology products and services for business, government and education, and is ranked 39th on Forbes’ list of America’s Largest Private Companies. - 2008-06-18

Protus Acquires Campaigner : Addition of SaaS based Campaigner Email Marketing Services Extends Protus' Rapid Growth in SMB Market Protus, a leading provider of Software as a Service (SaaS) communications tools for small to medium-sized businesses (SMBs), today announced the acquisition of GOT Corporation, the provider of Campaigner and Campaigner Pro. Terms of the acquisition were not disclosed. - 2008-06-17

4imprint Trend-spotter: Fresh Colors, Family Gifts are Hot for Summer Promotions Need to make a splash with your summer promotion? Look for promotional products in fresh sherbet shades. Or, choose promotional gifts that travel easily on summer outings and family vacations. - 2008-06-17

The IAB Launches Digital Video in-Stream Ad Metrics Definitions : Ongoing Efforts to Simplify and Stimulate Continued Industry Growth The Interactive Advertising Bureau (IAB) today announced the release of “Digital Video In-Stream Ad Metrics Definitions.” Created by the IAB’s Digital Video Committee, a group comprised of 145 leading interactive companies, these definitions are designed to improve the reporting of metrics for advertising agencies and marketers by providing consistency across multiple media partners. - 2008-06-11

IAB To Extend Membership Benefits to Small Publishers, Mobilizes Them to Fend off Adverse Regulation : Threat of Regulation Weighs Most Heavily on Small Business Operators The Interactive Advertising Bureau (IAB) today announced that it would open a new class of membership for small interactive publishers in an effort to mobilize them to prevent adverse state and Federal regulation that could hinder the publishers' ability to sell or carry advertising. - 2008-06-09

College/University Association Elects Vector Marketing Campus Relations Manager President-Elect Helen Brown, Campus Relations Manager for Vector Marketing Corporation’s northeast region was elected President-Elect by the Eastern Association of Colleges and Employers (EACE). Her three-year term will begin July 1, 2008. Vector Marketing is the direct sales division for Cutco Cutlery Corporation, the largest kitchen cutlery manufacturer in North America. - 2008-06-03

MIXX Awards 2008 Open for Entries — Unprecedented Cross-Industry Panel of Judges : Leading Marketers, Agencies and Publishers to Select Best Interactive Campaigns With a transformation in judging procedures it labeled “unprecedented,” the Interactive Advertising Bureau (IAB) today issued a call for entries to its annual MIXX Awards celebrating interactive advertising excellence. The big change this year: The digital advertising campaigns now will be evaluated by senior executives from agencies, publishers, and marketing organizations deliberating together. - 2008-06-02

Brulant, Inc. Builds eCommerce Solution for Newly Launched Borders.com Brulant, one of the nation’s leading interactive marketing firms, today announced its participation in the successful launch of Borders.com. Brulant handled the commerce web and application development on IBM’s Websphere Commerce platform. - 2008-05-28

Hallmark Business Expressions Unveils New Everyday Business Greeting Cards with 30 Fresh Designs : Collection Offers Expanded Range of Business Greeting Cards, Including Business Thank You Cards Hallmark Business Expressions, the business-to-business subsidiary of Hallmark Cards, Inc., today announced the release of its latest collection of business greeting cards for everyday occasions. The collection features 30 new cards, including more fresh and contemporary styles of business birthday cards, business thank you cards and congratulations cards to complete the more than 125-card line, which also includes anniversary and sympathy cards. - 2008-05-27

Generation Jones Expert to Speak On Marketing to Baby Boomers : Last Chance to Register for LiveWire: The Summit Jonathan Pontell, widely-acclaimed generation jones expert, social commentator, and marketing consultant, will speak at this year's LiveWire: The Summit. This year's Summit, held June 2-3, 2008 at The Grand Hyatt in San Francisco, brings together experts with insights and expert information on marketing to Baby Boomers. - 2008-05-27

Epic Advertising Announces pCPM: A New Patent-Pending Online Metric -- Successful Beta Program Completed; Results Show 60% Increase in Campaign Value Epic Advertising, the New York-based online performance marketing company, today announced the official launch of Performance CPM (pCPM), a patent-pending metric that allows advertisers to track performance-marketing campaigns by measuring “induced visits.” Advertisers can now determine campaign effectiveness utilizing a new, more comprehensive approach. - 2008-05-27

4imprint Honored by Community Blood Center, Oshkosh Convention and Visitors Bureau Summer and holidays are among the most difficult times of year to maintain a steady and ample supply of blood. Typically, donor participation drops. Not so at 4imprint. Recognizing the need, organizers at the online and catalog promotional products retailer scheduled two summer blood drives and two holiday blood drives in 2007. - 2008-05-22

Pheedo Drives Big RSS Advertising Gain for Gawker Media : Leading Publisher's RSS Advertising Revenue Grows 300 Percent in Q1 2008 Pheedo, the leading provider of RSS advertising, today announced that Gawker Media, publisher of several of the web’s most popular media properties including Gizmodo and Lifehacker, experienced more than 300 percent growth in RSS advertising revenue in the first quarter of 2008. - 2008-05-19

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