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September 6, 2008
 
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Recent Headlines - Blogging & Social Media

2 Attachment American Kennel Club Offers Suggestions for Obama's New "Number Two" : AKC Selects Short List of "Canine Candidates" and Enlists America's Help to Choose the Right Dog Breed for the Obama Family @ www.presidentialpup.com Vice President isn’t the only high-level position that Barack Obama is currently trying to fill. It’s been widely reported that – win or lose – the Obamas have promised their two daughters a dog after the presidential election. With 158 breeds registered by the American Kennel Club® (AKC®) – each with its own unique temperament, coat type, size, energy level and appearance – the search for a canine cabinet member is on. - 2008-07-02

drop.io Adds Chad Stoller, Veteran Technologist and Marketer to Its Management Team as Vice President of Marketing drop.io (http://drop.io), the simple private sharing solution, announced today that Chad Stoller has joined its management team as Vice President of Marketing. In that role, Stoller will be in charge of crafting drop.io’s central messaging and coordinating the company’s community outreach and marketing efforts, both online and offline. Additionally, he will play a strong role in product development and will be a critical interface point for drop.io users and the development team. - 2008-07-02

AOL's Platform-A Offers Guaranteed CPM for Bebo and Facebook Application Developers : By Offering One of the Industry's Highest CPM Rates for Bebo and Facebook Applications, Platform-A Signals Its Commitment to Social Network Advertising AOL’s Platform-A announces that it will offer Bebo and Facebook application developers a guaranteed CPM for U.S. traffic to their applications. The CPM is one of the industry’s highest for this inventory. Platform-A, http://www.platform-a.com, is AOL’s advertising business. AOL acquired Bebo, http://www.bebo.com, in May 2008. - 2008-06-30

2 Attachment Business Wire Announces July Webinar Series : Business Wire's New Media Specialists Provide Free How-To Help for Press Releases Free how-to help for press releases, compliments of Business Wire’s popular webinar series, continues in July. New media specialists will be on hand virtually dispensing advice on optimizing press releases for search engines and offering lessons in the social web for new media neophytes. - 2008-06-27

WorthPoint Unveils New Consignment and Brokering Service for Art, Antiques and Collectibles WorthPoint Corporation today unveiled a new service that will help its members determine the value of the art, antiques and collectibles they own and walk them through the evaluation and sales process. - 2008-06-26

SodaHead Secures $8.4 Million in Series B Funding : Funding to Support Membership Growth, New Marketing Initiatives, Strategic Hires SodaHead, a leading opinion community focused on discussing today’s hottest topics, announced an $8.4 million Series B round of funding. Mission Ventures led the round with prior investor Mohr Davidow Ventures (MDV) co-investing. Funds will be allocated to new marketing initiatives and strategic hires designed to make SodaHead the #1 discussion community. - 2008-06-25

MyToons.com to Deliver High Definition Online Animation Contest : Over $15,000 in Prizes to Be Awarded in the Latest MyToons Animation Contest Including Trip to NYC to See Winning Animation in Times Square MyToons.com – now in HD – today announced the launch of its latest innovative and imaginative contest for animators all over the world. Get with the Times!, an HD animation contest sending one Grand Prize Winner to New York City to see their animation played on a Clear Channel billboard, powered by Adobe® Flash technology, in Times Square. Animators are invited to submit their HD animations at MyToons.com/contests/TimesSquare. - 2008-06-24

AOL Launches New Services in Argentina, Chile, Colombia and Venezuela : Localized Content and Services Expand AOL's Presence in Latin America AOL today launched dedicated Web sites serving Argentina, Chile, Colombia and Venezuela, providing consumers access to localized versions of AOL’s products and services as well as local language content. Among the features are free email with unlimited storage, instant messaging, the Winamp Media Player, as well as relevant, regional content related to news, sports, celebrities, games and more. In addition, AOL will leverage its worldwide distribution partnership with HP to deliver co-branded, local language portals for these four Latin American countries. - 2008-06-24

Oregon Chai Launches Digital Nirvana Campaign, Encouraging Consumers to Share Their Stories of Enlightenment Through Chai Nirvana is a philosophical concept, best described as a spiritual state of peace and enlightenment. Since its inception, Oregon Chai, the market leader in the chai category, has referred to its chai tea latte as “Nirvana in a cup.” Now, Oregon Chai is asking its fans to share their experiences with the product in a marketing campaign dubbed “Digital Nirvana.” Oregon Chai has created a user-generated video site, www.DigitalNirvanaTV.com, where users can upload videos of themselves experiencing and/or talking about the Nirvana they encounter when enjoying America’s favorite chai tea. - 2008-06-23

Gannett Announces Strategic Investment in Cozi Group, Inc. : Partnership Underscores a Shared Vision to Address the Needs of Busy Families with Innovative Technology Gannett Co., Inc. (NYSE:GCI), a leading international news and information company, today announced an investment in Cozi (www.cozi.com), a free Web service that helps busy families manage schedules, share information and stay in communication. As part of the equity investment, Gannett will receive a minority stake in Cozi and a seat on the company’s Board of Directors. Gannett will market the Cozi brand and product throughout its media channels which include USA TODAY, its network of 85 daily and regional newspapers, hundreds of local websites and 23 television stations across the country. - 2008-06-19

Escrow.com Launches BrickfishTM Campaign to Tackle Internet Fraud : Social Media Advertising Campaign Asks Entrants to Share Their Scam Stories Brickfish™, the social media advertising platform, and Escrow.com, the leading provider of online escrow services, today announced the “Internet Fraud – Share Your Story,” campaign located at http://www.brickfish.com/escrow. The campaign asks entrants to submit photos, videos or blogs describing their encounters with Internet fraud. The grand prize winner, selected from the top 100 highest scoring entries, will receive a $500 scholarship or cash equivalent and three online purchases using Escrow.com’s safe and secure services. - 2008-06-18

David J. Moore, Chairman and CEO, 24/7 Real Media, Inc. Elected Vice Chair of IAB : IAB Also Elects Six New Directors to Its Board and Appoints New Members to Its Executive Committee The Interactive Advertising Bureau (IAB) today announced that its Board of Directors has elected David J. Moore as Vice Chair. In addition, others elected to the Board were Lynda Clarizio, President, AOL/Platform A; Cesar Conde, EVP & Chief Strategy Officer, Univision; Greg D’Alba, EVP & Chief Operating Officer, CNN Advertising Sales and Marketing; Gordon McLeod, President, The Wall Street Journal Digital Network; and Christopher Ma, VP, The Washington Post Company; Joseph. Rosenbaum, partner, Business & Finance Group of Reed Smith LLP, was elected Secretary ex-officio of the Board of Directors. - 2008-06-18

The Economist Launches Online Debates about the Driving Motivations for Corporate Sustainability Today, The Economist announces its eighth online debate (www.economist.com/debate) that will focus on the motivations for corporate sustainability. The proposition for this debate is: “This house believes that without outside pressure, corporations will not take meaningful action on sustainability." - 2008-06-17

NASCAR Fans Love Baseball : Diverse and Surprising Leisure Preferences Revealed in Study of Single NASCAR Enthusiasts by Meetmeattheraces.com Surprise! Single NASCAR fans prefer Baseball to some other motor-sports including Indy Car, and Motorcycle races. - 2008-06-16

Grand Prize Winner from MilkRocks.com's "Be a Milk Rock Star with Rascal Flatts" Brickfish™ Campaign to Perform with Country Superstars Rascal Flatts : Emily Noxon Named "Milk Rock Star" and Invited to Sing Live Onstage with Hit Band on June 14 Brickfish™, the social media advertising platform, today announced the winner of the “Be a Milk Rock Star with Rascal Flatts” campaign featuring Grammy-winning country superstars Rascal Flatts and sponsored by childhood health promoter MilkRocks. The campaign invited aspiring musicians to video themselves singing one of the bands hit songs. The winner, Emily Noxon, was selected by MilkRocks.com and Rascal Flatts. Noxon won a trip to Indianapolis to perform her song live onstage with the multi-platinum selling crooners and will get the chance to meet with an A&R executive from Lyric Street Records. - 2008-06-12

Tempe Marketplace Makes a New Friend – Luis Gonzalez's ASUIsTalking Social Network Luis Gonzalez’s ASUIsTalking has officially signed an agreement with Tempe Marketplace to become the exclusive social networking partner of the outdoor shopping experience located just south of Loop 202 on McClintock Drive. - 2008-06-11

Codemasters Launches a Second Brickfish Social Media Advertising Campaign Promoting its Racing Game GRID™ : Leading Video Game Developer Asks Fans to Design Promotional Poster for its Critically Acclaimed Game Brickfish™, the leader in social media advertising, and leading video game developer and publisher Codemasters, today announced the "Design a Poster for GRID™" campaign to promote the launch of their new blockbuster console and PC auto racing game. The campaign, located at http://www.brickfish.com/Entertainment/GRID?tab=1, invites anyone to design a poster that captures the intensity of a high-powered racing competition. - 2008-06-11

Drop.io and Scribd Announce Partnership to Deliver drop.io Users Enhanced Private Document Conversion and Viewing drop.io (http://drop.io), the simple private sharing solution and Scribd (http://www.scribd.com), the leading platform for online document publishing, announced today a partnership to offer rich document conversion and viewing within private drop.io ‘drops’. - 2008-06-10

KickApps and Clearspring Partner to Accelerate Widget Creation, Distribution and Advertising : Companies Collaborate on Advancing KickApps' WidgeAD™ Format and Clearspring's Widget Ad Network KickApps (www.kickapps.com), the leading on demand social media platform, and Clearspring Technologies Inc., the world's largest widget syndication and tracking service, today announced a strategic partnership to further accelerate widget usage and monetization. Under the agreement, Clearspring will promote KickApps’ new WYSIWYG Widget Studio (currently in beta), a self-service widget-authoring environment to the Clearspring user base. This will enable Clearspring customers to easily build their own rich-media and interactive widgets with tremendous ease. KickApps will use Clearspring’s powerful distribution and tracking services to provide one-click distribution and in-depth analytics to anyone using the KickApps Platform. - 2008-06-10

WorkLight Announces Strategic Relationship with Microsoft to Bridge Microsoft Office SharePoint Server 2007 with Consumer Web 2.0 : New product to allow employees to use Windows Live, iGoogle, Facebook and other popular Internet tools to interface with Microsoft's enterprise collaboration suite WorkLight™ Inc. today launched a new product that allows employees, for the first time, to securely access and update Microsoft Office SharePoint Server 2007 information using popular Internet consumer tools. Titled “WorkLight for SharePoint,” the new offering combines the consumer Web experience and Office SharePoint Server 2007 to deliver secure, enterprise-class collaboration tools with an easy-to-use interface of familiar tools like Windows Live, iGoogle, Facebook and others. - 2008-06-09

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